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Artist Feature

The Seven Hats

The Seven Hats, short for The 7 Hats of Borg-Warner—a 1960’s advertising campaign of the industrial giant, Borg-Warner, promising better living and “better products through creative research and engineering”—laments the failed promises and disastrous results of the mid-century American industrial complex through its apocalyptic lounge music.  The haunting analog-electro project of Julie Davis and Joseph Pope III was largely inspired by Davis’ decades-long love for the Great American Songbook and the pair’s recent acquisition of a 1970’s Wurlitzer electronic piano, half-working Roland Juno 106 synthesizer and nearly-broken Farfisa VIP 370 organ. The songs offer lush and evolving textures that provide the perfect platform for Davis’ smoky voice. With a stage set-up designed to fit snugly in the back of a station wagon, The Seven Hats aspires to cross-country trips connected by shows in second-rate motel lounges.

Paul Cox of Stacks music blog describes The Seven Hats’ 2013 EP, “Scientific American,” as “beautiful and aching and brilliant.” He says, “ these interpretations of WWII-era compositions are thoroughly marvelous . . . . I hope there’s an entire album’s worth of this project in the pipeline, because it’s just what I’ve been looking for.”